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More than a
traditional PR firm.

More than a traditional PR firm.

LinkedIn Twitter RSS

More than a
traditional PR firm.

More than a traditional PR firm.

John Himle Joins PR Week for Brand Reputation Roundtable discussion

From PR Week: What consumers value most in organizations does not always match what marcomms pros think. Industry leaders joined Gideon Fidelzeid at this Spong-hosted roundtable in Minneapolis to discuss bridging that gap, as well as keys to establishing ambassadors and bulletproofing a brand.
 
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Meet HRC’s new Senior Director, Laurie Bauer

Laurie Bauer has joined the public relations and public affairs firm of Himle Rapp & Company as its senior director. In this role, she will focus on Himle Rapp's clients, reputation management practice and staff development. In addition, she will recommend and build proactive communications programs to assist clients with their strategic communications, reputation and crisis management needs.
 
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When Revenue Grows Beyond $1-2 Billion: The Business Case for Corporate Communications

Post by Linda Thrasher, Himle Rapp's Corporate Practice Leader. You can follow her on Twitter at @lindakthrasher

I am always amazed by the number of companies that are on a fast growth trajectory–expanding beyond $1-2 billion and hoping to double or even triple revenue. These organizations often have well-oiled departments, including finance, sales and marketing, or human resources. Yet, often little thought is given to developing a communications team or to providing resources for best-in-class communications. Likely many executives view communications as “nice to have” but not worth the overhead.

While there is not a defined formula or metric for assessing when it’s time to allocate resources for communications, below are a number of factors for organizations to consider as they assess whether the time is right to ramp up resources and develop a thoughtful communications strategy.
 
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Crisis Communications: Perspectives from an Epidemiologist

Post by Linda Thrasher, Himle Rapp's Corporate Practice Leader. You can follow her on Twitter at @lindakthrasher

As part of the Arthur Page Society’s annual meeting in late September, I had the opportunity to interview Dr. Vincent Covello, the Founder and Director of the Center for Risk Communication in New York. An epidemiologist by training, Dr. Covello is clearly a right brain/left brain kind of guy who has leveraged his scientific skills with the communications profession. His forte? Crafting communications to gain peoples’ attention and focus – particularly when they need to take action – in high stress situations. No stranger to tough issues, Dr. Covello has been at the center of designing communications for a myriad of health crises, including foot and mouth disease, biotechnology, flu vaccine shortages, SARS, and environmental issues in Manhattan following 9/11, to name a few.  
 
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Mindset: Not Just for School Kids

Post by Linda Thrasher, Himle Rapp's Corporate Practice Leader. You can follow her on Twitter, @LindaKThrasher

With the start of the new school year, one of my colleagues remarked that it feels likes the light switch has flipped back on – not just in our schools, but as the “summer is over” sentiment hits the workplace. 

I couldn't help but reflect on the light switch comment as I participated in a recent “Back to School” session for my children and all of us parents reengaged in the school process. While the teachers talked extensively about the curriculum (a.k.a. the “what”), they spent as much time talking about the “how” of what students learn and the importance of mindset – emphasizing the need to take risks, demonstrate courage and practice new skills repeatedly. As I listened to the discussion in the school gym, it occurred to me how applicable these comments are for the business world. Do we take time at the beginning of our new fiscal years to re-anchor ourselves and discuss the importance of taking risks, showing courage and practicing our skills? 

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Meet HRC’s new Senior Counselor, Dennis McGrath

Dennis McGrath has been a staple of the public relations industry for some time now. He’s worked across the globe – from New York to Tokyo – but he’s back to his hometown of Minneapolis adding a new level of expertise and service to the Himle Rapp team. 
 
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Show them a piece of the real you

Post by Susie Bell. Susie is a Director at Himle Rapp. You can follow her on Twitter at @swbell.

This week we learned what happens when you are the leader of the free world and you get a new dog. The internet goes crazy. While Prince George probably thought he had a lock on the most talked-about and most looked-at photos on the web this week, he is getting a run for his money from the new Portuguese Water Dog puppy inhabiting 1600 Pennsylvania Avenue. Sunny, Bo Obama’s little sister, is a hit and while it may not be surprising that pictures of cute puppies are popular, this one has an added benefit – seeing Sunny gives us a glimpse into the “real life” of someone most of us will never know. And this glimpse enables each of us to connect with the president and the first family in a way that makes them seem more like our own family than we normally would.

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Innovative Calls to Action

Post by Liz Giorgi. Liz is a Senior Account Executive at Himle Rapp. You can follow her on Twitter: @lizgiorgi.

For those who write a lot of CTA (call to action) copy for grassroots messages, this formula is all too familiar. And it can get pretty redundant:

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Is Anyone Present?

Post by Linda Thrasher, Himle Rapp's Corporate Practice Leader. You can follow her on Twitter @lindakthrasher

My colleague, Todd Rapp, and I recently had the opportunity to lead a workshop for a large Fortune 500 company on the theme of “Creating Impact” through enhancing your communication and influencing skills. 

One of the segments we addressed was the fact you can speak volumes without talking, especially when you consider the importance an audience gives your non-verbal skills (e.g. think UCLA Professor Mehrabian’s well-known formula on how audiences judge speaker performance: 7% verbal, 38% tone, 55% visual).

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Minnesota’s workers are “least engaged” in the nation

Post by Susie Bell. Susie is a Director at Himle Rapp. You can follow her on Twitter @swbell.

There have been quite a few “best-of” lists released recently, and Minneapolis has ranked near the top of many of them. Everyone was deservedly excited when The Trust for Public Land named us the best big city for public parks. Fewer people were probably proud of being named #4 on Travel and Leisure’s snobbiest cities list.

A list that sparked my interest was the Gallup poll on most engaged and least engaged workers in the country. It found workers in Minnesota were the least engaged in the entire nation. With so many Fortune 500 companies headquartered here, as well as many large, successful private corporations like Cargill, Minnesota should be doing better.

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