Category Archives: Social Media

Crisis Communications: Perspectives from an Epidemiologist

Post by Linda Thrasher, Himle Rapp's Corporate Practice Leader. You can follow her on Twitter at @lindakthrasher As part of the Arthur Page Society’s annual meeting in late September, I had the opportunity to interview Dr. Vincent Covello, the Founder and Director of the Center for Risk Communication in New York. An epidemiologist by training,… Read more »

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Show them a piece of the real you

Post by Susie Bell. Susie is a Director at Himle Rapp. You can follow her on Twitter at @swbell. This week we learned what happens when you are the leader of the free world and you get a new dog. The internet goes crazy. While Prince George probably thought he had a lock on the… Read more »

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Innovative Calls to Action

Post by Liz Giorgi. Liz is a Senior Account Executive at Himle Rapp. You can follow her on Twitter: @lizgiorgi. For those who write a lot of CTA (call to action) copy for grassroots messages, this formula is all too familiar. And it can get pretty redundant:

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Another Confession: I was scared of tweeting

Post by Linda Thrasher, Himle Rapp's Corporate Practice Leader. You can follow her on Twitter at @lindakthrasher My colleagues, Allison O’Toole and Liz Giorgi (who Allison dubbed our “Digital Media Queen”), recently blogged on social and digital media.  For those of you who are avid readers of the Himle Rapp blog, you’ll recall that Allison… Read more »

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Confession: I was scared of social media

Post Allison O'Toole. Allison is a Director at Himle Rapp. You can follow her on Twitter @allison_otoole. Confession – I’m scared to post to Facebook and Tweet (and blog…). As a lawyer, I have a very different perspective on putting so much of our lives on the internet. Whether it’s the privacy concerns or the… Read more »

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Web content strategy 101: Make a content calendar & then immediately disobey it

Post by Liz Giorgi. Liz is a Senior Account Executive at Himle Rapp. You can follow her on Twitter: @lizgiorgi. What kind of Twitter user are you? Are you the strategic communicator or the spontaneous entertainer? Maybe you’re neither, but for the purposes of this blog post I want to talk about how to be… Read more »

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Passing the BS test

I have a saying about social media that always catches people off guard: “Don’t tweet if you’re full of b.s..” It’s a simple way of saying: social media has a no tolerance policy for fakers and phonies. It’s true with all communications tools, but I would argue that coming up with an authentic and real… Read more »

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