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Show them a piece of the real you

Post by Susie Bell. Susie is a Director at Himle Rapp. You can follow her on Twitter at @swbell. This week we learned what happens when you are the leader of the free world and you get a new dog. The internet goes crazy. While Prince George probably thought he had a lock on the… Read more »

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Innovative Calls to Action

Post by Liz Giorgi. Liz is a Senior Account Executive at Himle Rapp. You can follow her on Twitter: @lizgiorgi. For those who write a lot of CTA (call to action) copy for grassroots messages, this formula is all too familiar. And it can get pretty redundant:

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